Give Back Beauty, a fast-growing global beauty company, has appointed Meri Baregamian as CEO of its Indie & Talents Division, a key business unit for the GBB Group in charge of the global management and development of the brand Florence by Mills, as well as of incubating new brands in joint venture with global talents.
 
About Baregamian
 
Baregamian has more than 20 years of beauty industry experience. Most recently she served as the CEO of Bliss Products (which was acquired by AS Beauty earlier this year) for six years. Previously, she held management roles at Walgreens Boots Alliance, Soap & Glory, Boscia, Stila and Laura Mercier.
 
Corrado Brondi, founder and CEO of Give Back Beauty said, “GBB is very fortunate to welcome Meri in the group since the Indie & Talents division has very strong growth plans, both for Florence by Mills and for other brands that will come to light in the next years. We believe that Meri is a perfect fit as she shares not only our ambitions but also our values.”
 
Baregamian stated, “I’m very excited and proud to join the Give Back Beauty team. They had me at Give Back…the name of the company captures the core values, mission and ambition of the organization to build brands long-term while giving back to people and the planet. I look forward to working closely with the Give Back Beauty team to continue building great brands with a meaningful mission.”